Business Science relies on statistical tools and techniques such as econometrics to isolate the impact of each marketing activity from other factors such as seasonality, competitor advertising and changes in distribution. Business Science requires an analytical eye, impressive knowledge of key statistical techniques and the ability to turn information into clear, actionable points. Smart use of Business Science can deliver many benefits; improved return on investment, both short and long term, better profits and higher brand equity. Great Business Science relies on the accuracy of data and the ability to source confidential data from different parts of a client’s operation.

The department of Business Science has a long history of producing outstanding business graduates who have gone on to become leaders in business and industry. Students engaged in our programmes have access to experienced lecturers and supervisors who are leaders in their field. There are many opportunities to specialise in various areas of study and to get involved in cutting-edge research, either on an individual basis or in affiliation with our specialised research groups. Students also have the opportunity to engage in cross-disciplinary research. The activities of the department are characterised by close contacts with the business community and industry, research and teaching activities in the field. This adds a practical dimension to the student assignments. The staff members are actively engaged in international research projects and cooperate closely with domestic and foreign research institutions. Our graduates have gone far, having either been employed in companies and institutions or embarked upon further studies, both domestically and internationally.

The Department’s educational aims are to enable students to acquire specialised scientific knowledge through research–led teaching, as well as to provide a basis for their personal, social, and cognitive development. Our students are exposed to issues and problems associated with the business world, work in groups towards the accomplishment of a common goal or series of tasks and develop the skills necessary to present their opinions on all aspects of the business world in a professional, principled and constructive way. The Business Science department produces and disseminates leading-edge applied academic research with transformational impact on business practice, business education and societal issues.

Through our research we aspire to engage with and positively impact our students, our partners and the research community, and through doing so, influence in a profound and significant way our local, national and global communities, working together to achieve our potential.

Our Research Centres are at the forefront of thought leadership. They are integral to the department’s research agenda and aim to be instrumental in shaping policy and practice across both the public and private sector.
Our ever-evolving Research Interest Groups represent new and emerging areas of research, and are comprised of research staff and students and, in many cases, researchers from other institutions.
All staff and research students are members of one of our Discipline Groups, which provide a focal point for our diverse research and which informs and strengthens our outstanding teaching.

Research at the department of Business science is integral to who we are and why we are here: research of the highest level that informs academia and our teaching, but that also helps shape and influence the wider world. We are passionate about the research we do and the vibrant, collegial research community we have created for staff and students; inspiring and supporting researchers from around the world to explore research questions that sit at the intersection of contemporary intellectual debate and the challenges confronting business and policy. That blending of rigour and relevance is at the core of our research philosophy: Ultimately, we do ‘Research that Matters’.

Accounting and Finance

There is a strong demand for graduates in the area of accounting and finance. International accounting firms offer a bewildering array of career opportunities to suit all interests including traditional auditing and assurance work, management consulting, corporate finance, IT consulting, tax planning, human resources (HR), and insolvency. The same is true for large investment banks and financial institutions.

Actuarial Science

Actuarial science is a discipline that assesses financial risks in the insurance and finance fields, using mathematical and statistical methods. Actuarial science applies the mathematics of probability and statistics to define, analyze, and solve the financial implications of uncertain future events. As an actuary, you do use mathematics and statistics to determine the likelihood of certain events occurring in the future. An economic crisis, for example, a fire, or a bankruptcy. As a future expert, you will analyze the financial consequences of economic developments and risks. You will use mathematics, statistics, and financial theory to study uncertain future events, for example, those of concern to insurance and pension companies.

Business Information Systems

The discipline of Business Information Systems deals with how information and communications technology can be used to achieve strategic goals. The focus is on developing and using cutting-edge products to solve important organizational problems. With a global shortage of skilled people in information and communications technology, the salaries for our graduates are amongst the highest of any of the professions. Studying Business Information Systems will equip you to develop creative and innovative solutions to problems in government, businesses, and non-profit organizations.

Business Law

Business law is a section of code that is involved in protecting liberties and rights, maintaining orders, resolving disputes, and establishing standards for the business concerns and their dealings with government agencies and individuals. Every state defines its own set of regulations and laws for business organizations. Similarly, it is also the responsibility of the business concerned to know the existing rules and regulations applicable to them. Business law plays a vital role in regulating business practices in a country.


Economics will help you to appreciate more about how the world works. You will learn more about the impact decisions have at the level of the individual firm; the industry; and at the national level. You will study more about the impact of international trade, both good and bad. You will discover the effect government policies have on the economy and on employment; again both good and bad. It will help you make more informed decisions as both a consumer and as a voter. It will also prepare you for a rewarding career in industry, government, financial services, academia, and similar areas.

Hotel and Tourism

The hospitality and tourism industry is a vast sector that includes all the economic activities that directly or indirectly contribute to, or depend upon, travel and tourism. Our degree schemes are designed to train qualified, competitive, creative, responsible, innovation-receptive tourism and hotel managers, able to work in the constantly changing international markets.

Human Resource Management

Human Resource Management is taught on all undergraduate programmes and many graduate programmes across the school of Business science. It focuses on the world of work and the relationship between employers and employees. Modules in this area include employment resourcing, performance management, employee relations, training and development, employment law and HR strategy. Skill development, in interviewing, negotiation, bargaining, mediation, discipline and grievance handling, is a key feature of many of the modules. A wide variety of teaching, learning, and assessment methods are used by faculty in all the above subject areas such as case studies, ‘live’ business projects, presentations, group projects, business simulations, role play, peer assessment, and guest lectures.


Marketing is quite large. It encompasses the areas of market research, advertising, digital and online marketing media, international marketing, sales and selling, social marketing, reputation and brand management, and retail management. Key research interests for marketing studies include marketing strategy, innovation and knowledge transfer, brand management, and reputation management.


The Management subject includes the areas of business communications, professional practice, organisational behaviour, strategy, ethics, international business, operations and supply chain management, and enterprise. It is a core area for all business programs, at all levels, across our school and is supported by the research activities of all labs and departments of our institution.

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